Este Medical Group is renowned for its comprehensive aesthetic treatments, including hair transplants, HydraFacials, and various body treatments. To enhance their market presence and attract new clients, Este Medical engaged in a targeted digital marketing campaign, aiming to leverage powerful video content and effective online advertising.
The primary challenge was to stand out in a competitive market, where numerous clinics offer similar aesthetic services. Este Medical needed to not only attract new clients but also effectively communicate their unique selling points and high-quality service offerings.
The strategy focused on creating engaging video content that highlighted the real results and benefits of Este Medical’s treatments. The campaign utilized Meta Ads and Google Ads to reach a broad yet targeted audience, emphasizing the clinic's expertise, cutting-edge technology, and patient satisfaction.
Video Production: New videos were produced showcasing client testimonials, before-and-after results, and the professional environment of Este Medical clinics. These videos were designed to resonate with potential clients by demonstrating the tangible benefits of Este Medical’s services.
Meta Ads and Google Ads campaigns were launched to drive targeted traffic. The ads highlighted specific treatments, such as hair transplants and HydraFacials, targeting individuals searching for these services.
A new CRM system was implemented to streamline the booking process. This system was configured to handle appointments and send out SMS messages to clients, enhancing communication and improving customer service.
The video content was distributed across social media platforms, including Facebook and Instagram, through targeted advertisements. Additionally, it was used in Google Ads to reach users actively searching for related treatments.
The campaign generated significant new client inquiries and bookings.The video content received high engagement rates, increasing brand visibility and interest in Este Medical’s treatments.The targeted ads led to a measurable increase in website traffic and conversion rates, with many viewers booking consultations after viewing the ads.The CRM system efficiently managed the increased bookings and improved client communication, resulting in higher customer satisfaction and return visits.
Este Medical Group’s digital marketing campaign successfully expanded their client base and enhanced their brand recognition in the aesthetic treatment market. By integrating compelling video content with strategic online advertising and a robust CRM system, Este Medical was able to effectively reach and engage potential clients, leading to substantial business growth and improved operational efficiency.
