In a recent campaign for Lululemon’s UK stores, GIFS Media aimed to enhance brand visibility and increase sales through a targeted strategy focused specifically on women’s activewear.
The primary challenge was to increase both online and in-store engagement for Lululemon while maintaining a strong brand identity. The campaign needed to reach existing customers effectively and attract new ones, driving not only digital traffic but also physical footfall.
We combined e-commerce strategies with branding videos and graphics, creating engaging content tailored to Lululemon’s existing customer base while leveraging our audience insights to expand their reach. By incorporating Facebook pixels, we enabled Lululemon to track user behavior, allowing for effective retargeting in future campaigns.
As part of a comprehensive campaign for Lululemon’s UK stores, we achieved an impressive reach of over 4.5 million people, driving significant traffic to their website. In addition to the online efforts, we conducted a mix of both online and in-store campaigns, resulting in a remarkable 76% increase in footfall across nine of their stores during their spring and summer sales periods.
This holistic approach drove engagement both online and in physical locations, helping Lululemon strengthen its customer base and boost sales. The integration of targeted digital and in-store strategies contributed to substantial growth, reinforcing Lululemon’s presence in the UK market.
